Privlaka is a municipality in Zadar County of Croatia; located on a large flat sandy peninsula (7 km long and 4 km wide) 18 km west of Zadar.  It is characterized by a mild Mediterranean climate with an average of 2540 hours of sunshine, annually.  Shallow coastal sea but still providing plenty of drinking water, which is still witnessed by numerous wells scattered throughout arable sandy area.

Throughout history population has been engaged in activities primarily related to the sea, such as fishing, sailing and "sabunjarenje" which is an extraction of marine sand, and agriculture in particular viticulture.

According to the 2001 census, there are 2,199 inhabitants in the area, 98% which are Croats.

Today, Privlaka is a tourist destination, primarily due to its numerous and attractive sandy beaches, and conveniently located close to major roads.